PP 022: START-UP SERIES – Verse Wealth – Building referral partnerships using LinkedIn

James O'Reilly and Corey Wastle

James O’Reilly and Corey Wastle have recently started a Melbourne-based financial planning business called Verse Wealth.

This is the third episode in a monthly series with James and Corey to follow their journey.

To start the episode, James tells us about a LinkedIn post that blew up his account for a few days (and he also now has a few new friends in the Cayman Islands and Jordan).

And Corey takes great delight in the fact that James lost the productivity challenge and had to swim across the "not-quite-pristine" Yarra River.

Listen and learn

In this episode, we chat about:


  • James and Corey's continued focus on building partnerships with accountants and mortgage brokers
  • The challenges of hiring their first employee, to help them with paraplanning and administrative support


  • Why Verse have chosen partnerships as a way of building their business
  • How they are deciding on who to approach and whether they might be the right type of people to build a relationship with
  • Why it's important to find a cultural fit when building partnerships
  • How James and Corey are using LinkedIn to do this (step by step) 
  • How they decide when the right time is to take the relationship offline
  • What kind of value they are offering to the people they are building connections with
  • Why it is important to have a non-selfish approach to building relationships (i.e. it's about giving not getting)


  • James shares how they will soon be using video to help make their risk profile process more engaging and time effective


  • "How do your clients respond to a non-traditional engagement process?" - Steve Richards [Commonwealth Financial Planning]
It's all about giving and adding value - Verse Wealth