PP 035: ADVISER PROFILE – Ben Smythe – Starting up and attracting clients to an independent financial planning business

Today we’re joined by Ben Smythe from Smythe Financial Management, which is a two year old, independent financial planning practice with offices on the northern beaches and in the Sydney CBD.

Ben works mainly with two types of clients: (i) accumulators – people that are 35–55 and building wealth, and (ii) SMSF trustees that want a sounding board and a bit of guidance.

Ben will be part of a panel talking about starting up as an independent adviser, at the IFAAA Symposium on 30 October 2015 in Melbourne. It will be a small group of advisers which means you are not going to get lost in a sea of people or wooed by over-enthusiastic BDMs with company credit cards.
If you’re interested in learning more about the event, head on over to IFAAA.com.au and check it out. You don’t have to be a member to attend.

Listen and learn

In this episode, we talk about:

  • Why Ben decided to become a true independent adviser, rather than being aligned with an institution, or charging in any way other than pure fee for advice
  • What strategies Ben used to attract 60 clients in just two years, from scratch
  • How he dealt with taking on non-ideal clients, while he was in start-up phase
  • The hardest things about starting up and what his challenges are now
Ben Smythe quote