Horvats is a family-based, self-licensed, independent financial planning business in Melbourne, about 10 years old.
It's small - with 5 staff and just over 100 clients - and wants to stay small. The business decisions their team have made around size, have influenced not only how they run their business, but the types of clients they look after and how they price their services.
Rick will be part of a panel talking about pricing as an independent adviser, at the IFAAA Symposium on 30 October in Melbourne. The panel will be diving into some pricing examples and sharing their experiences with fee structures and decisions, so you can learn from their mistakes and successes.
If you’re interested in learning more about the event, head on over to IFAAA.com.au and check it out. You don’t have to be a member to attend.
Listen and learn
In this episode, we talk about:
- What big business decisions have been made at Horvats that have influenced how Rick and the team have priced their services, so their business remains sustainable and enjoyable over the long term
- What pricing mistakes they made (including not having clients sign Terms of Engagement near the start of the process)
- Why Horvats don’t put their fees (even just a range) on their website
- What it’s like working with family
People on this episode
Mentioned on this episode
- Horvat Financial Advisors
- Matthew Ross
- Avril Baxter from Big Picture Thinking
- The Supernova Advisor by Robb Knapp
- The Logic of Life by Tim Harford
- The Big Short by Michael Lewis
- Outside the Flags: Swimming With the Tide of Risk and Return + Outside the Flags 2: Managing Wealth in Stormy Weather + Outside the Flags 3: Discovering the Value of Good Advice by Jim Parker
- The Australian Master Superannuation Guide (zzzzz)
- Delivering Certainty by Jim Stackpool
- The Kite Runner by Khaled Hosseini
- Shantaram by Gregory David Roberts
- Instagram - Rick Horvat (bikes & breakfast!)
- LinkedIn - Rick Horvat
- IFAAA National Symposium 2015