Baz Gardner, from the Social Adviser, is an ex-financial adviser, who now teaches advisers about social business – beyond just simply how to use social media.
He talks a lot about passion and purpose, and says there are just a few things you need to know to get started with social selling:
- Who you are
- What you care about
- What you believe in
- Why you do what you do
- What your purpose is
Note: This episode was recorded in May 2014.
Listen and learn
In this episode, we chat about:
- Baz’s experience as an adviser, and how he used an old school online bulletin board for the Queensland Lotus and Ferrari club, to attract clients that had similar interests to him.
- The difference between pitching and building relationships based on giving value.
- An example of how to automate contacting a client when they turn 55, to talk about transition to retirement.