PP 002: Matthew Ross [Part 2] - Three marketing strategies, PR, magic dust, growth, staffing challenges

Matthew Ross

We chat with Matthew Ross who is a fiercely independent financial adviser and the owner of Roskow Independent Advisory, which has offices in Melbourne and Brisbane.

This is part two of a two part series.

Listen and learn

In this episode you'll discover:

  • How Matt got involved with Scott Pape
  • The three marketing strategies he's focusing on in 2014
  • Asking for and obtaining referrals
  • Empowering and educating trusted advisers
  • Building media relations
  • How an interview on the 7.30 Report a couple of years ago, still generates enquiries
  • The challenges of finding the right staff to support growth
  • Matt's must-read books
  • The importance of story and communication
  • Why getting your own licence is so important
Advisers think people won't pay fees and they will

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